7 Easy SEO Techniques to Consider for Blog Writing
Welcome to the world of blogging, where an infinite amount of information is a mere click away! But, with so much chatter out there, how do you make sure your blog doesn't just blend into the background?
Enter the superhero of the internet world: SEO (Search Engine Optimisation). Mastering this very relevant discipline opens you up to the wonders of copywriting and in particular, how to speak directly to that all-important digital audience.
So let’s take a closer look at blogging’s caped crusader.
Considering SEO before you start writing will set you in good stead for a larger audience.
SEO: Your Friendly, Helpful Librarian
Imagine a library filled with millions of books. If the librarian had no clue what genre, topic or author you’re interested in, how could they ever recommend one for you?
But when SEO is the librarian, this process changes dramatically. Simply tell the SEO librarian keywords related to what you want and they’ll be up that moving digital ladder so fast, your head will spin.
But it's not just about keywords. It's also about making sure visitors have a good time on your blog, from start to finish, learning from what you've shared.
In other words, SEO is a faster, smoother and more effective way of directing a search engine’s spotlight onto your blog, making it visible and easier to find for those who want the information you’re giving!
The 7 Easy SEO Techniques
So now you know what SEO is, let's explore seven easy techniques that will make your blog not just visible, but irresistible to both search engines and readers.
Always plan around your keywords and key message.
1. Keywords: The Secret Handshake
If you were part of a secret club, you’d need to know the secret handshake. In the world of SEO, keywords are that secret handshake. They're the words and phrases that searchers type into Google’s magical search box when they're looking for information.
For example, Hawaii holiday hot tub (just thinking off the top of my head here!)
The trick is simple: Sprinkle these keywords throughout your blog posts like fairy dust. But beware of the dreaded keyword stuffing. That’s like using the secret handshake too aggressively—you'll just end up with sore hands and no friends. Use keywords naturally, as if you’re having a chat with a friend over coffee.
2. Make Friends with Meta Descriptions
Meta descriptions are those little snippets of text that appear under your blog post’s title in search results. You’ve got about 160 characters to woo searchers and convince them to click on your link.
Your mission, should you choose to accept it, is to craft a meta description that's both enticing and includes your main keyword. Make it clear, make it sparkly and above all, make it click-worthy.
3. Headings and Subheadings: The Road Signs
When was the last time you read a giant wall of text and thought, "Wow, that was enjoyable"? Probably never.
Headings and subheadings are the road signs that guide your readers through your post. They break up the text, making it easier to read and they also give Google clues about the structure of your content.
Use your headings wisely. Include your main and related keywords in them, but keep it natural. Remember, you’re writing for humans, not just search engines.
Try to make your subheadings catchy and think about the types of things your audience are likely to search for.
4. The Magic of Internal Linking
Think of your blog as a big, friendly party where each post is a conversation happening in a different corner. Internal linking is like being the great host who introduces guests to each other, making sure everyone's mingling and having a good time.
On the SEO side, it's like spreading the love at the party. By linking your posts together, you're giving search engines a nudge, saying, "Hey, don't miss out on these chats over here!" This can help your blog's search party ranking get a nice boost.
5. Speed is Key
Nobody likes waiting, especially online. If your blog takes longer to load than it takes for a kettle to boil, you’re in trouble. Site speed is a crucial factor in SEO and user experience. Slow sites not only frustrate visitors but also rank lower in search results.
Optimise images and consider switching to a faster hosting provider if necessary. A speedy site is like a fast-food drive-thru – quick, efficient and satisfying.
If you’re stuck, have a Google. You are your key audience as you already have a keen interest in your topic.
6. Mobile-Friendliness: Don’t Be That Guy
Ever tried reading a blog on your phone, and the text was so tiny you felt like you were deciphering ancient hieroglyphs? Don’t be that blog.
With more people accessing the internet via mobile devices, having a mobile-friendly blog isn’t just nice, it’s necessary.
Google is all about that mobile life and prefers to check out your site's mobile version first to decide where you rank. Make sure your blog is like a social butterfly, adapting smoothly to any screen size and looking good on devices big and small.
7. Keep it Fresh and Keep it Coming
Last but not least, the golden rule of blogging: keep your content fresh and flowing. Search engines love new content. It’s like the difference between finding fresh bread at the bakery versus discovering a loaf that’s been sitting out for a week. Fresh is always better.
Consistently publishing high-quality, engaging content not only keeps Google happy but also builds your loyal audience. Find your rhythm, whether it’s once a week or twice a month, and stick to it.
Keep it consistent. Google likes new content and your timely posting will show you as reliable and valuable.
Become an SEO Wizard
Why not consider an online copywriting course to help you get the hang of SEO? These type of courses can guide you through the nuts and bolts of creating content that shines on search engines and resonates with readers.
Whether you're starting from scratch or looking to polish your skills, there's a wealth of knowledge waiting for you. Your journey to becoming an SEO wizard can start with just a few clicks.
