Creating an impressive CV is a critical step in your job search journey. By following this step-by-step guide, you can craft a CV that showcases your strengths, experiences and potential. And if you need any help, Lyons Tales Editing is here with advice on how to personalise your CV further.

Creating a company newsletter can seem daunting but if you bring a sense of fun and creativity to it, it can be an enjoyable task. An excellent way to communicate with your employees and customers, it’s the perfect way to create a loyal community around your brand.

Let’s look at how you can create a newsletter that your readers will be glued to on a regular basis.

Writing a novel is a dream for many but turning that dream into reality can be as challenging as getting a four-year-old to brush his teeth. Frustrating, emotional and messy. But obviously worth it.

Experienced writers will tell you that there really isn’t one key to success when writing your novel. It comes down to creativity, persistence, a stubborn attitude and plenty of caffeine. Oh, and possibly a huge dollop of luck.

A lot of online writing courses are taught by experienced writers and industry professionals who have tons of wisdom to share. They’ve been through the ups and downs of writing and know all the tricks of the trade.

They can help you overcome writer’s block, share insider secrets and give you feedback that’s worth its weight in gold. And learning from someone who’s been there and done that can be pretty inspiring.

Choosing between a freelance career and an office-based job is like deciding between a relaxing beach vacation and an exciting city trip – both have their unique charms and challenges.

In one corner, we have freelancing, offering the allure of working in pyjamas, setting your own schedule and dodging the daily commute. On the other side, the traditional office job stands firm with its structured routine, social interactions and workplace gossip.

In today’s digital playground, standing out in the crowd requires more than just a splashy logo and a catchy tagline. Enter the hero of the modern marketing world: the professional blogger. Bringing a mix of creativity, strategy and expertise, they can transform your brand’s online presence, turning your business from “meh” to “amazing”.

Let’s explore the main ways a professional blogger can transform your business.

Here are 10 top tips for navigating cross-cultural copywriting.

Creating copy that appeals to different cultures can be a bit of a challenge. How do you make each culture feel welcome and engaged enough to read your content? Whether you're wooing a reader in Vienna or getting a nod from Nairobi, you need to speak their language and vibe.

When it comes to writing, one size definitely does not fit all! The tone of your writing should always suit the crowd you're addressing. Whether you're drafting a corporate memo, spinning a tale in a novel, or updating your blog, how you come across can make or break your connection with your audience.

If you’re one of those people who enjoy letting AI do some of your copywriting work, don’t feel bad. When used the right way, our technological overlords can be helpful in copywriting.

Take Chat GPT for example. It can be a great sidekick to your writing, blending creativity, efficiency and inspiring outlines when the creative side of your brain is buffering. As long as you remember that it can never replace human skill when it comes to writing, (or when it comes to making you a brew) and this online tool can be pretty effective.

Did you know that email copywriting exists? It’s not the first thing that jumps to mind when we think of advertising and marketing in our social media-soaked universe. But emails can still be extremely effective when getting your message out there.

This element of the copywriting world is one where every sentence counts. Not to mention, every subject line meaning the difference between a triumphant click-through and the dismal depths of the ignored emails pile.

Keywords are the bread and butter of SEO. When I first started learning about the world of search engine optimisation, it seemed simple. I thought I had it all figured out. Just sprinkle a few keywords here and there, right? Wrong.

If you’re like me and love a bit (7 hours, give or take) of browsing on Amazon, then today is your lucky day. In a world where everything is at your fingertips, help to become a copywriter is no exception. Amazon has a pretty great selection of resources, both books and audiobooks, that can set you on the road to your chosen career.

So let’s have a look at 10 of the best resources for an aspiring copywriter (in my humble opinion!)

Writing a blog that pops in the vast sea of the internet can feel like trying to be heard at a rock concert. It seems like there are millions of other voices out there, so how can yours be heard?

Whether you’re an old hand at writing content or are taking your first tentative steps into the blogging world, offering a fresh, engaging and entertaining blog is the main goal.

First things first, you need to fall deeply, madly in love with grammar. This isn't a fling; it's the kind of love that songs and sonnets are written about.

Reacquaint yourself with the Oxford English Dictionary and cosy up with the Chicago Manual of Style, and any other style guide you fancy. The more knowledgeable you are about all elements of proofreading, the smoother it will be to become a freelancer in the industry.

Whether you're a whiz at copywriting, a proofreading pro, or just someone who likes to tidy up your own work, editing is your trusty sidekick. It transforms your rough drafts into polished gems, making sure your message shines through, clear and captivating. But, even the best editors can trip over a few sneaky mistakes.

To start with, let's talk about your audience. Picture them, not in their underwear, but as actual humans with likes and dislikes. Understanding your audience is like decoding what your cat wants at 3 am – a bit of a mystery but not impossible.

Being aware of who you’re writing for will make what you write much more effective and engaging content. Scour through social media, sneak a peek at forum discussions, or conduct a good old-fashioned survey. You're not being nosy; you're being insightful.

Welcome to the whimsical world of blogging, where the words flow like lukewarm coffee, and the humour is as abundant as unnecessary hashtags. If you'd like to dive into the less serious side of the blogosphere, you've come to the right place.

Blogging doesn't have to be a solemn affair, filled with stark opinions and rigid facts. It can be a delightful escape, a journey filled with laughter, learning and lots of puns.

By infusing your writing with humour, you not only make your blog more enjoyable to read, but you also create a space where readers can escape the seriousness of everyday life, even if just for a few minutes.

This is where SEO works its magic. It optimises your website with the right keywords, tags and content, planting those signposts all over the internet and creating a clear path to what you’re selling.

Search engines do more than let you know where the nearest Chinese takeaway is, or the name of that actor that’s been driving you mad – they are the modern-day matchmakers, connecting significant queries with the most relevant results.

Welcome to the world of blogging, where an infinite amount of information is a mere click away! But, with so much chatter out there, how do you make sure your blog doesn't just blend into the background?

Enter the superhero of the internet world: SEO (Search Engine Optimisation). Mastering this very relevant discipline opens you up to the wonders of copywriting and in particular, how to speak directly to that all-important digital audience.

So let’s take a closer look at blogging’s caped crusader.

The best thing about online courses? You can learn in your PJs, sprawled on the couch with a cup of coffee in hand. With no need to dress up or commute, you’ll be as comfortable as you like, and without having to sit in traffic.

Whether you're an early bird who gets the worm at dawn or a night owl who finds creativity in the moonlight, online courses fit into your schedule. The great thing about them is that you set the pace, meaning you can binge-learn all day or take it slow with a study session here and there.

Studying on your schedule can also boost your confidence because you won't get stressed by deadlines, meaning this style of learning is likely to be much more enjoyable.