5 Steps to Compelling Copywriting
Becoming a great copywriter can open doors to a successful career in freelancing and even a permanent marketing team position. Content writing and creating amazing copy can help you become more marketable because you provide direct value to businesses in need of a viable content strategy.
A simple high quality blog post or a string of social media posts to reach the correct target audience can help your clients to boost their way up the search engine results pages and become more visible.
Here are the steps in the writing process that every new copywriter needs to take to consistently produce fantastic content.
Find your Niche
Being a great copywriter is all about learning what value you can bring to your clients. Finding your niche is a great way to better equip yourself against the competition by focusing on a specific area or style of writing and delivering quality content in that specific area.
Your niche can be centred around specific types of content or topics that you love and focus on keyword research to reach the people who love them too. When clients look for good copywriting and amazing writing skills, they are often searching for someone with experience in their line of work. Finding your niche and becoming a rockstar in that specific area can help you write more compelling copy and land more clients with a focused digital marketing strategy.
Copywriting in the modern era
Understand the Current World of Copywriting
Copywriting in the age of social media is much different than it was even just ten years ago. Clients are looking for copy that increases the clicks they receive on social media and the internet.
To write compelling copy in the current age, content writers must have a basic understanding of Search Engine Optimization (SEO). SEO uses commonly searched words and phrases and includes them within copy with the hopes of drawing more attention to the page from search engines. Being able to naturally work SEO phrases and words into your content writing is a must for producing outstanding copy for your clients.
Take a Copy Writing Course
Comprehensive Copywriting Academy (CCA) is a magical course to boost your content marketing skills and help you produce the very best high quality content that actually works for your clients.
This professionally designed course will help you learn techniques and build habits that you can use to create consistent written content for your clients. Learn about formatting, language usage, the content writing process and the purpose from the experts, so you can be more marketable to your clients. A writing course is up there with the most important things you could do to improve your skills and network.
You'll even get to know other writers of all levels taking a writing course and may be able to find your first quality clients - sometimes it's not what you know, it's who you know!
Getting started with copywriting
Become Familiar with the Basics of Persuasive Writing
Copywriting is all about persuading someone to do something with your content. The best way to learn how to persuade people through your writing is to learn how it has been done before.
The basics of persuasive writing can be found all over the internet or through a course with CCA. The more copy you write, the better understanding of persuasive writing you will build. However, it is important to show your clients right away that you can connect with their intended audience and compel them to click - remember, organic traffic is the way forward for your clients.
Minimize Mistakes
There's nothing worse than a client receiving work with grammatical errors and misspellings. As a copywriter, you are expected to submit work that is high-quality and correct. Take the extra time to review all of the copy that you do for clients. Use a free grammar and spell checker to make sure that you didn't make any silly mistakes. Slow down and be sure to re-read your work before you submit it so you can catch any mistakes before your client does.
