Choosing between a freelance career and an office-based job is like deciding between a relaxing beach vacation and an exciting city trip – both have their unique charms and challenges.

In one corner, we have freelancing, offering the allure of working in pyjamas, setting your own schedule and dodging the daily commute. On the other side, the traditional office job stands firm with its structured routine, social interactions and workplace gossip.

First things first, you need to fall deeply, madly in love with grammar. This isn't a fling; it's the kind of love that songs and sonnets are written about.

Reacquaint yourself with the Oxford English Dictionary and cosy up with the Chicago Manual of Style, and any other style guide you fancy. The more knowledgeable you are about all elements of proofreading, the smoother it will be to become a freelancer in the industry.

Whether you're a whiz at copywriting, a proofreading pro, or just someone who likes to tidy up your own work, editing is your trusty sidekick. It transforms your rough drafts into polished gems, making sure your message shines through, clear and captivating. But, even the best editors can trip over a few sneaky mistakes.

The life of a copywriter isn’t all about crafting snazzy headlines and persuasive copy. Sometimes, you've got to roll up your sleeves and explore the world of editing. But you don't need a red pen-wielding editor lurking over your shoulder to make your writing sparkle.

With some professional techniques, you can edit like an expert and elevate your writing to the next level. Let's break down some tricks of the editing trade.

Do you ever get confused in the world of writing, wondering over the difference between proofreading and editing? You're not alone! It's like trying to pick between a red apple and a green one - they seem similar, but each has its unique flavour.

Proofreading is your last check for typos and small mistakes, ensuring everything's tidy and neat. Editing, on the other hand, is about diving deep into your text, tweaking and reshaping it for better flow and clarity. Let's untangle these two and discover how they each play a vital role in turning your writing from good to great!

Copywriting is all about grabbing the attention of your audience. If you’re taking a stroll down the highstreet and you suddenly stop to take a look in a particularly interesting window. What makes you stop in your tracks? It's not just the pretty lights; it's the words on that eye-catching poster. That's copywriting in action!

Copywriting is the art of crafting words that not only grab your attention but also make you want to take action – be it buying a product, clicking a link, or signing up for a newsletter. It's like a skilled magician waving their wand and convincing you that yes, you absolutely need that widget in your life.

Turns out, AI detectors are like strict English teachers – they're programmed to identify deviations from what's considered natural human language. They've got a checklist of dos and don'ts, and if your writing doesn't match up, it's labeled as “robotic.” 

But here's the catch: while they're great at spotting grammar gaffes, they might not always understand the nuances of creative expression. AI doesn’t always understand your audience, tone of voice or naturally human speech which might include humour or sarcasm. 

Copywriting is all about persuading someone to do something with your content. The best way to learn how to persuade people through your writing is to learn how it has been done before. The basics of persuasive writing can be found all over the internet or through a course with CCA.

Using an editor is the best solution to achieve a perfect final piece. That second pair of eyes can help you spot plot holes, spelling mistakes or grammatical issues and give that magic touch to your end product. But it’s a good idea to consider what type of editor you need first.