Creating a company newsletter can seem daunting but if you bring a sense of fun and creativity to it, it can be an enjoyable task. An excellent way to communicate with your employees and customers, it’s the perfect way to create a loyal community around your brand.

Let’s look at how you can create a newsletter that your readers will be glued to on a regular basis.

Choosing between a freelance career and an office-based job is like deciding between a relaxing beach vacation and an exciting city trip – both have their unique charms and challenges.

In one corner, we have freelancing, offering the allure of working in pyjamas, setting your own schedule and dodging the daily commute. On the other side, the traditional office job stands firm with its structured routine, social interactions and workplace gossip.

Here are 10 top tips for navigating cross-cultural copywriting.

Creating copy that appeals to different cultures can be a bit of a challenge. How do you make each culture feel welcome and engaged enough to read your content? Whether you're wooing a reader in Vienna or getting a nod from Nairobi, you need to speak their language and vibe.

Did you know that email copywriting exists? It’s not the first thing that jumps to mind when we think of advertising and marketing in our social media-soaked universe. But emails can still be extremely effective when getting your message out there.

This element of the copywriting world is one where every sentence counts. Not to mention, every subject line meaning the difference between a triumphant click-through and the dismal depths of the ignored emails pile.