This is where SEO works its magic. It optimises your website with the right keywords, tags and content, planting those signposts all over the internet and creating a clear path to what you’re selling.

Search engines do more than let you know where the nearest Chinese takeaway is, or the name of that actor that’s been driving you mad – they are the modern-day matchmakers, connecting significant queries with the most relevant results.

SEO is a multifaceted strategy aimed at enhancing a website's visibility on search engines like Google, Bing, and Yahoo. The ultimate goal is to rank higher in search engine results pages (SERPs), driving organic (non-paid) traffic to your website. 

By optimising various elements of your site, you improve its relevance and authority in the eyes of search engines, making it more likely to appear when users search for relevant keywords.

Before you dive into website design and development, it's crucial to define your website's purpose and goals. Consider what you want to achieve with your website. Is it primarily for e-commerce, lead generation, brand awareness, or customer support? Having a clear understanding of your objectives will guide all other aspects of your website creation process.

Your brand identity encompasses your core values, mission, and vision.

What is the purpose of my business?

What values and principles do I want my brand to stand for?

Who is my target audience, and what are their preferences and needs?

Building a business in copywriting or content writing is a rewarding endeavor that requires dedication and continuous improvement. By mastering your craft, marketing effectively, and delivering top-notch services, you can create a thriving business that provides value to clients and fulfills your passion for writing. 

Remember that success may not come overnight, but with persistence and a commitment to excellence, you can achieve your goals in the world of copywriting and content writing.

When it comes to pursuing a career in copywriting, two primary paths emerge: in-house copywriting and freelance copywriting. Each option presents its unique set of advantages and challenges, making it crucial for aspiring copywriters to evaluate their personal goals and preferences.

Let's be real – there's no shortage of online products promising to solve all your client’s writing woes. From AI-powered grammar checkers to style enhancers, they paint a picture of instant perfection. But that came be a huge problem for genuinely talented writers who could write way before AI came into play. 

AI has created a level playing field for people with less experience to catch up to those writers who have worked hard at their craft for years. AI detectors then come in and accuse you of not writing to an adequate standard. 

The positives of B2B copywriting for businesses are huge. It means the business that you’re writing for will be able to get their foot in the door with other similar businesses and generate more profit. 

B2B copywriting targets professionals who are well-versed in the industry lingo. No beating around the bush here – you're speaking to folks who know their stuff. And as you're dealing with industry experts, B2B content needs to be more in-depth and technical. Think whitepapers, case studies, and detailed reports that delve into the nitty-gritty. These forms of copywriting focus on logic, not emotions. Your copy needs to highlight the practical benefits, ROI (return on investment), and how your solution can streamline their operations.

The introduction of numerous AI tools has been daunting for everyone. We’re all sitting here thinking our jobs are going to be taken over by robots. Well, the good news is, it’s really not as bad as it seems.

AI can actually be a valuable tool for copywriters. It offers various ways to streamline and enhance your working processes and can actually make your work sell better than it did before. We just need to learn to adapt and change our craft to fit with the new advances in technology.

The thing that delights me about copywriting is that it is literally everywhere.

The whole world is filled with the need for great copy. Those persuasive, well-chosen words that connect with a reader and make them feel something enough to purchase a product, service or idea.

Whether in an online advertisement, article, blog, social media post, email, or brochure…there will always be billions of words just waiting to be written. And that’s when I decided that I wanted to be one of the people that got to write them.

As a novice copywriter, you are likely to be raring to go with your first job. You’ve done your research, completed some practice projects and feel ready to take on a brief from a client and begin your career.

So how do you find work in the first place? It is easy enough to find any amount of freelancing sites that offer work for aspiring copywriters. One Google search is all it takes to find multiple adverts looking for a talented writer to fulfill their brief.

Sounds easy, doesn’t it? Maybe. There are pros and cons to freelance copywriting sites. Let’s have a look at some of the most popular and if they are worth using as a new copywriter.

Copywriting is a useful skill to have, whether you are intending to embark on a career as a freelance copywriter or wish to use it to promote your own business or company’s products.

Basically, copywriting is a form of advertising intended to drive a potential customer to take action – either to buy a product or service or to follow through on their interest by visiting a website or signing up for a newsletter or blog.

In the editing and writing fields, freelancing sites can get a bad rap. And it’s true, you can find people there who are willing to do the worst job for the lowest price. But actually, freelancing websites can throw up some real gems too, you just need to know what to look for.