Writing a novel is a dream for many but turning that dream into reality can be as challenging as getting a four-year-old to brush his teeth. Frustrating, emotional and messy. But obviously worth it.

Experienced writers will tell you that there really isn’t one key to success when writing your novel. It comes down to creativity, persistence, a stubborn attitude and plenty of caffeine. Oh, and possibly a huge dollop of luck.

In today’s digital playground, standing out in the crowd requires more than just a splashy logo and a catchy tagline. Enter the hero of the modern marketing world: the professional blogger. Bringing a mix of creativity, strategy and expertise, they can transform your brand’s online presence, turning your business from “meh” to “amazing”.

Let’s explore the main ways a professional blogger can transform your business.

When it comes to writing, one size definitely does not fit all! The tone of your writing should always suit the crowd you're addressing. Whether you're drafting a corporate memo, spinning a tale in a novel, or updating your blog, how you come across can make or break your connection with your audience.

Keywords are the bread and butter of SEO. When I first started learning about the world of search engine optimisation, it seemed simple. I thought I had it all figured out. Just sprinkle a few keywords here and there, right? Wrong.

Writing a blog that pops in the vast sea of the internet can feel like trying to be heard at a rock concert. It seems like there are millions of other voices out there, so how can yours be heard?

Whether you’re an old hand at writing content or are taking your first tentative steps into the blogging world, offering a fresh, engaging and entertaining blog is the main goal.

To start with, let's talk about your audience. Picture them, not in their underwear, but as actual humans with likes and dislikes. Understanding your audience is like decoding what your cat wants at 3 am – a bit of a mystery but not impossible.

Being aware of who you’re writing for will make what you write much more effective and engaging content. Scour through social media, sneak a peek at forum discussions, or conduct a good old-fashioned survey. You're not being nosy; you're being insightful.

Welcome to the whimsical world of blogging, where the words flow like lukewarm coffee, and the humour is as abundant as unnecessary hashtags. If you'd like to dive into the less serious side of the blogosphere, you've come to the right place.

Blogging doesn't have to be a solemn affair, filled with stark opinions and rigid facts. It can be a delightful escape, a journey filled with laughter, learning and lots of puns.

By infusing your writing with humour, you not only make your blog more enjoyable to read, but you also create a space where readers can escape the seriousness of everyday life, even if just for a few minutes.

This is where SEO works its magic. It optimises your website with the right keywords, tags and content, planting those signposts all over the internet and creating a clear path to what you’re selling.

Search engines do more than let you know where the nearest Chinese takeaway is, or the name of that actor that’s been driving you mad – they are the modern-day matchmakers, connecting significant queries with the most relevant results.

Ask yourself this question: when was the last time a piece of writing really grabbed your attention? You know, that article, blog post, or maybe a quirky social media update that felt like it was chatting with you over coffee. Great copy has a way of heading straight for its audience's heart. 

So, what was the secret ingredient that hooked you? And for all the aspiring wordsmiths out there, how can you whip up your own batch of this wordy magic? Compelling copy that captivates is a delightful blend of art and science, a sprinkle of humour and a generous dollop of storytelling.

The idea of writing a novel can be both thrilling and daunting, especially for aspiring writers taking their first steps into the expansive world of fiction. Crafting a novel is a journey filled with creativity, dedication, and the willingness to embark on an adventure into the realms of your imagination. We’re about to explore practical tips and guidance on how to start writing your very own novel.

The English language, with its rich history and global influence, is a fascinating subject that never fails to surprise language enthusiasts. Beyond its seemingly straightforward grammar rules and extensive vocabulary lies a world of quirky facts that add a touch of charm to the language.

Utilise tools like Google Trends and keep a watchful eye on social media platforms to identify what's currently capturing the online community's attention. Integrating trending topics into your content not only boosts visibility but also positions your blog as a timely source of information. It's a delicate dance between staying true to your niche and riding the waves of current conversations.

SEO is a multifaceted strategy aimed at enhancing a website's visibility on search engines like Google, Bing, and Yahoo. The ultimate goal is to rank higher in search engine results pages (SERPs), driving organic (non-paid) traffic to your website. 

By optimising various elements of your site, you improve its relevance and authority in the eyes of search engines, making it more likely to appear when users search for relevant keywords.

Take a look at some of the best and simplest things I ever bought to boost my writing career. 

As a copywriter, your job revolves around words – finding the right ones, crafting persuasive messages, and engaging your audience. Whether you're a seasoned professional or just starting out in the world of copywriting, having the right tools can make a significant difference in your productivity and the quality of your work. 

False positives are those instances where AI detectors, in their effort to be helpful, go a bit too far. They flag things that aren't really errors or misinterpret your creative choices as blunders. It's like having a well-intentioned friend who sees a rain cloud and insists you need an umbrella when your intention is to splash in the puddles.

Remember, the feedback isn't a personal attack on you. So, avoid spiraling into self-doubt or launching into a battle of wits. 

Instead, remind yourself that you're a pro who's committed to crafting copy that sings. Take a deep breath, let those negative vibes flutter away, and focus on the task at hand: making your copy shine.

Now you’ve researched your subject and know a lot more than you did at the start – it’s time to practice. The only way you can develop those writing skills, to really fine-tune and hone them, is to write. Practice your fiction writing on a daily basis. Write in any spare moments, read all you can and watch how you improve.

The holy grail of writing tips is a simple one. Read. Know your audience by knowing other authors. Whether you’re hoping to write a contemporary romance, a historical drama, a military thriller – or anything in between — discover other writers of the genre that you admire. Because their readers could become your readers.

As a child, you are thrown book after book by family and school in an attempt to develop your communication skills, and they never really click. The words on the page are an fleeting memory, long lost to the wind and replaced with the excitement of play-time and the disdain for maths lessons. I definitely was not different from the crowd. I enjoyed reading as much as the next kid, but I wouldn't say I was in love with it.

As a novice copywriter, you are likely to be raring to go with your first job. You’ve done your research, completed some practice projects and feel ready to take on a brief from a client and begin your career.

So how do you find work in the first place? It is easy enough to find any amount of freelancing sites that offer work for aspiring copywriters. One Google search is all it takes to find multiple adverts looking for a talented writer to fulfill their brief.

Sounds easy, doesn’t it? Maybe. There are pros and cons to freelance copywriting sites. Let’s have a look at some of the most popular and if they are worth using as a new copywriter.