The thing that delights me about copywriting is that it is literally everywhere.

The whole world is filled with the need for great copy. Those persuasive, well-chosen words that connect with a reader and make them feel something enough to purchase a product, service or idea.

Whether in an online advertisement, article, blog, social media post, email, or brochure…there will always be billions of words just waiting to be written. And that’s when I decided that I wanted to be one of the people that got to write them.

So, you want to be a copywriter? Taking an online course can be a great investment in your career. Especially if you aren’t sure where to start and need a boost of self-confidence. Personally, course brochures and prospectuses are my weakness. I’m drawn to them like a moth to a flame. Or an over-eager student to an essay question.

This type of learning works for me. I work well solo and enjoy self-paced learning. Watching tutorials and being part of an online student community suits me well and having a dedicated tutor has been a massive benefit. I’ve completed a few distance learning courses and thoroughly enjoyed each of them because of these reasons.

Every aspiring copywriter arrives at the moment when they need to take the plunge. When it’s time to put yourself out there and begin your freelance career. It’s probably something you’ve dreamed about for a long time, googled more times than you want to admit and are more than a little bit nervous about starting.

However, don’t worry as you’re not alone. Many have gone before you and if they can do it, so can you! So, how do you find that first elusive copywriting job?

As a novice copywriter, you are likely to be raring to go with your first job. You’ve done your research, completed some practice projects and feel ready to take on a brief from a client and begin your career.

So how do you find work in the first place? It is easy enough to find any amount of freelancing sites that offer work for aspiring copywriters. One Google search is all it takes to find multiple adverts looking for a talented writer to fulfill their brief.

Sounds easy, doesn’t it? Maybe. There are pros and cons to freelance copywriting sites. Let’s have a look at some of the most popular and if they are worth using as a new copywriter.

Put simply, it is content writing that is generated by a computer. This includes blog articles, landing pages, email marketing, product pages and social media posts. AI writing software can be designed to make marketing material. Writers provide a content generator with the information needed to generate original content to secure organic traffic through a blog post or ad copy. Sounds simple, right? Almost as if there is no need for human copywriters…

A copywriter is someone who persuades a target audience to engage with a product or service. They sell with their words. It is essential that a copywriter can be engaging, persuasive and knowledgeable about what appeals to customers. They need to have their finger on the pulse of current and upcoming trends, as well as ensure that a brand gets noticed.

Copywriting is all about persuading someone to do something with your content. The best way to learn how to persuade people through your writing is to learn how it has been done before. The basics of persuasive writing can be found all over the internet or through a course with CCA.

Copywriting is a useful skill to have, whether you are intending to embark on a career as a freelance copywriter or wish to use it to promote your own business or company’s products.

Basically, copywriting is a form of advertising intended to drive a potential customer to take action – either to buy a product or service or to follow through on their interest by visiting a website or signing up for a newsletter or blog.

Try writing some copy for products you have seen or use yourself and pass it to someone else for their impression of your work. Make sure they give you honest feedback. It won’t do your learning progress any good if they shy away from hurting your feelings.

Remember that the whole purpose of copywriting is to get the reader to take action. Would it motivate your reader to want to find out more, or to buy the product?

Advertising, on the surface, seems like it’d be the easiest form of writing, as it’s generally so short. However, when writing their own advertising content, business owners tend to fall into the same traps over and over again.